Adidas Arena
This project features a series of three illustrations designed for a poster showcasing the Adidas Arena’s 2024–2025 season lineup.
Client
Adidas Arena
Year
2024
Category
Illustration
/// Each illustration highlights a key aspect of the season’s programming within a vibrant, urban visual universe aligned with Adidas’ identity. The basketball represents the sporting events, primarily basketball games, while artists Hoshi and Koba LaD major figures of the season — are also featured. The final visuals combine Posca markers and spray paint, blending diverse graphic styles to create a dynamic and contemporary look. These techniques explore an authentic street art theme, reflecting the bold and creative spirit of both the brand and the event, with a result deeply rooted in urban aesthetics