///More than just a sporting event, SEVEN offers an immersive experience where fighting, culture, and travel collide. The visual identity, digital strategy, branding, and promotional content were all crafted to highlight a powerful concept: 7 fights, on the 7th day of the 7th month, in an exceptional historical setting. The global approach includes a multi-channel campaign — spanning social media, print, and video content — to draw the audience into the heart of the event.